GoSmart, in its efforts to meet the demands of transit services, has implemented a significant mandate. As a result, our marketing department was tasked with the development of a high-quality printed material that would serve as a warm welcome for the new hires of our esteemed partners.
We faced the challenge of presenting the information in an engaging manner, ensuring easy navigation to specific topics, and accommodating loose inserts, free bus passes, and information cards. The outcome of our endeavors was a dynamic booklet featuring recessed tabbed pages and designated pocket areas. This design not only met the required specifications but also effectively conveyed the welcoming tone that this piece aimed to deliver.