Working on internal projects such as this can sometimes pose a challenge. In the case of this specific print material, our Transportation Demand Management (TDM) division faced the unique responsibility of transforming a substantial amount of mundane text into a creative piece that would captivate and retain the reader's interest.
With a fresh name, a renewed brand focus, and this being GoSmart's initial major marketing endeavor, we were especially enthusiastic about creating a visually striking product that effectively conveyed its abundance of information.