Local start-up marketing agency, Attal Strategies, approached me about developing their initial brand for their group. It was an opportunity to really put a unique twist on the visual identity of an agency comprised primarily of women marketers and business leaders who needed a competitive edge within the marketplace. Attal Strategies desired to display their strength and fierceness without over communicating their feminine roots. The results give subtle nods to the partners' common histories while focusing on the strength the team wanted to convey.